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more became interested in the modes and methods of thinking:
how one can develop statistics during one’s thinking process
consciously or subconsciously, and how one makes decisions.
These processes were studied over through decades by Nobel-
prize winning researcher and writer, Daniel Kahneman.
Moreover, he wrote a nigh five hundred pages long book on
them. It is a challenging reading even for a committed
competent person but we can assume that there is no other
person who would understand more how and why we make
those decisions we make.
Likewise, Edward de Bono in his book Conflicts
discusses the most appropriate thinking process that would lead
a person from the occurrence of the problem to the solution, to
the compromise, or the consensus.
Such knowledge is useful in practice too, and the
courses teaching how to be effective in marketing interest many
in this ruthlessly success-oriented world. It is taught in trainings
how to make others decide in favour of the issues one
represents: namely, how to convince people to become the
buyer, be it a product or an important event. All known trickery
is put into practice in order to convince the other side, that is, to
reach a goal, from getting an insurance policy signed to helping
a political party come to power. It is secondary of importance
how one can use such knowledge in one’s relationships, maybe
even manipulate people to the extent that somebody’s feelings
get hurt, which may result in repercussions. A good example is
the foully compiled bank loan which is miscomprehended by
the community, a fraudulent referendum or when a
malfunctioning product hits the market with the risk to human
life or health. If this trickster mentality is underestimated or
overlooked then further problems could arise in the society.
This kind of marketing process was not always supported by
scientific knowledge, and was not always so thoroughly
executed, as it is nowadays. However, those having had the
ability to realise its importance and to understand the other

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